Products for Animal Health:

The largest growth niche in the Brazilian PET Market is Animal Health, which, boosted by the advance of technology.

This growth is explained by the change in the behavior of owners with their pets, currently the animals are treated as family members, much as a consequence of the animals living inside the houses.

And if the pet is living closer to humans, there is a need to take greater care of the animal's health. To give you an idea, 43% of owners allow pets to sleep in their beds.

Focusing on the growth trend, the products will be made to facilitate the removal of internal fillings, using resistant materials, aiming to facilitate washing, focusing on reducing the contact of animals with allergens.

One of the company's innovations is to wash the products before being individually packaged, this is not common in the products currently available on the market. So the owner of animals with any symptoms of allergy will be able to purchase and start using it (it would be a kind of plug-and-play).

Our strategy is to present the products to the market as a "health product", a product aimed at improving the quality of life of the animals.

(Note: they are products for all animals and not only for those who have allergies – they are products focused on the quality of life of the animals).

One of the main causes of dog visits to veterinarians is allergy.

Some of the most common factors that produce signs of allergy in the animal are the contact with flea, tick, homemade powder, dust mites, fungi and yeast; There are also other more unique agents like plant pollen and cleaning products.