Sales Strategy:

We will sell directly to Shopkeepers, removing Distributors from the business chain, increasing the company's profit and improving the price of products for Shopkeepers.

One way of selling that we present to Shopkeepers, and which was widely accepted and praised by Shopkeepers, is to work with pre-orders, with the Shopkeeper being responsible for requesting the grid and colors they need (currently Shopkeepers have to accept to order a closed Kit with Small, Medium and Large products, and the Small product is the one that sells the least, so they are interested in this freedom of choice that we provide).

Another strategy that also differentiates our sales proposal for Shopkeepers is to provide payment deadlines, being in three times (30/45/60 days). Then, the Shopkeepers will start paying after 30 days of receiving the goods (this is an agreement already closed with the importing company in Brazil).

We will have a minimum order value for a Shopkeeper to buy from us (MOQ). By the amount of products offered we can set a higher MOQ.

Sales Regionalization:

We will also regionalize our operations, aiming to reduce the cost of transport for delivery to Shopkeepers (distribution efficiency), and we will focus on regions of predominance of social classes A, B+ and B-.

Our first operating region is in the city of São Paulo, because the city has the largest GDP (Gross Domestic Product) among the Brazilian cities, in 2019 was responsible for 10.3% of the country's GDP, totaling R$ 763.8 billion (about US$ 152.76 billion).

The neighborhoods in the city of São Paulo that were defined as potential markets, and that also form a cohesive block (they border each other), are:

Target Client:

Type of Company - Resellers.

Buyer Style:

Rational - This type of buyer values the monetary or economic aspects of the purchase, he will examine the price, the characteristics of the product, and the schedule of delivery.

Type of Purchase - Usually will be made with high search of information of products and similar suppliers.

Criteria Used in Evaluation of the Purchase - Certainty of supply and fulfillment of delivery schedule - The buyer has to be sure of supply, as he depends on the supply to run your own business.

Buyer Decision Process:

Recognition of Need - The buyer aims to restore products necessary for the operation of your company.

Evaluation of Products - Evaluation will normally be made comparing the characteristics of similar products. The characteristics are:

• Efficiency
• Economy
• Quality
• Durability
• Warranties
• Reliability
• Simplicity

Evaluation of Suppliers - Evaluation will normally be made comparing the characteristics of suppliers. The features are:

• Complete line
• Full stock
• Reputation in the market
• Price and discount policy
• Friendship
• Past services
• Reputation of pioneering and research